Every transport service has to start somewhere. For us, that starting point is Salisbury — not just because it’s where we’re based, but because it allows us to build something properly before scaling it.

Our long-term goal is simple but ambitious: to create a reliable, county-wide transport platform serving all of Wiltshire. Getting there, however, requires a thoughtful and structured approach.

Why We’re Starting Local

At launch, our focus is intentionally narrow. By concentrating on Salisbury and nearby towns, we can:

• Maintain consistent availability
• Deliver dependable pickup times
• Learn from real-world usage
• Build strong operational foundations

Expanding too quickly often leads to unreliable service. We’ve chosen the opposite path: start focused, get it right, then grow.

Building a Platform, Not Just a Service

We’re not designing this as a traditional taxi company with a fixed fleet and rigid boundaries. Instead, we’re building a platform-first transport service — one that can scale across towns and communities without changing how customers book or travel.

This means:

• One booking system
• One pricing structure
• One consistent experience

As coverage expands, the platform stays familiar and easy to use.

How Expansion Will Work

Growth won’t happen overnight — and that’s deliberate. Expansion will be guided by:

• Demand from customers
• Availability of suitable drivers
• Ability to maintain service standards
• Coverage gaps across Wiltshire

Each new area added must meet the same expectations for reliability and simplicity as our core service area.

Why Wiltshire Needs a County-Wide Approach

Wiltshire is the largest unitary authority in England, with many towns and villages spread across a wide geographic area. Transport needs here aren’t always met by city-focused services.

Our vision is to create one connected transport network that works just as well in smaller communities as it does in larger towns — without overcomplicating the experience for users.

Consistency Comes First

No matter how large the platform becomes, certain principles won’t change:

• Clear, upfront pricing
• Simple digital booking
• Professional service standards
• Local knowledge where it matters

Growth should never come at the cost of reliability.

Looking Ahead

Salisbury is the foundation, not the finish line. Everything we’re building now — the platform, the processes, the standards — is designed to support gradual expansion across Wiltshire over time.

By starting local and thinking long-term, we believe we can build something that lasts: a transport platform designed for the whole county, built properly from day one.